Firstway shows the world that even basics can be made to be special. It creates quality clothes at reasonable prices that bring a little carefree spirit wherever they're worn. It is a brand for consumers who say "yes" to adventure. Empowered by a sense of freedom and proud of their adrenaline-fuelled lifestyle.

With an attitude that understands there's nothing more important than the "here and now", we bring essential fashion casual and sports trends to younger at a price they can afford.